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Annotation Design is an established leather accessory design company that was founded by Rhyme Sehlapelo. The brand was borne out of the founder’s passion for unique handcrafted leather products whilst he was still in University. He started off by selling products on an ad-hoc basis to his fellow classmates and with time realised there was a huge gap in the handcrafted leather products market, that was when he decided to register his company. Being a self-taught craftsman, Rhyme believes that there is a lot of people who have crafting abilities but do not have enough exposure to practice crafting. His goal is to employ more youths, teach them how to craft a way of reducing youth unemployment in South Africa.